🎯 You know what you want to create
Make 2026 the year to...
Make 2026 the year to...
"Stop Dreaming About Your Side Project.
Start Building It."
"Stop Dreaming About Your Side Project.
Start Building It."
Start Building It."
Does This Sound Like You?
Does This Sound Like You?
Your idea is clear. You've researched it, thought about it, maybe even started and re-started a few times.
But momentum keeps slipping away.
But momentum keeps slipping away.
⏰ Time isn't really the issue
You have pockets of time.
You just end up scrolling, organizing, or doing "one more thing" instead of working on what matters.
You just end up scrolling, organizing, or doing "one more thing" instead of working on what matters.
😤 The guilt is getting heavy
Every week that passes without progress feels like proof you're not serious about this.
The shame and pressure just make it harder to start.
The shame and pressure just make it harder to start.
🔄 You've tried self-discipline
Setting goals, blocking calendar time, downloading apps... none of it sticks.
Maybe you're even questioning if you have what it takes?
Maybe you're even questioning if you have what it takes?
Here's the Truth About Procrastination
Here's the Truth About Procrastination
You're not lazy.
You don't lack the ability to get things done.
You're just working against unconscious patterns.
It sucks, because you know you're capable of being highly productive when the conditions are right. You have been productive in the past, that's why the times you're not are so frustrating.
You don't lack the ability to get things done.
You're just working against unconscious patterns.
It sucks, because you know you're capable of being highly productive when the conditions are right. You have been productive in the past, that's why the times you're not are so frustrating.
Procrastination isn't a character flaw. It's your brain responding to triggers, both internal and in your environment, that disconnect you from your ability to be your most creative and productive.
The real breakthrough comes when you understand YOUR specific patterns and learn to work with them instead of against them.
The real breakthrough comes when you understand YOUR specific patterns and learn to work with them instead of against them.
The Motivators & Resistors Framework
The Motivators & Resistors Framework
✨ Motivators
The psychological and environmental factors that genuinely support your productivity and help you access the most capable version of you.
🚧 Resistors
The triggers and behaviors that create resistance and disconnect you from your productive self, making even simple tasks feel impossible or drag on way too long.
⚠️ False Motivators
The patterns you instinctively use to motivate yourself (pressure, shame, anxiety, etc.) that actually create MORE resistance and make productivity even harder.
When you identify YOUR specific patterns of Motivators, Resistors, and False Motivators, productivity stops being a battle and starts flowing.
That's when momentum becomes easier and way more fun.
When you identify YOUR specific patterns of Motivators, Resistors, and False Motivators, productivity stops being a battle and starts flowing.
That's when momentum becomes easier and way more fun.
That's when momentum becomes easier and way more fun.
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What You'll Gain in 12 Weeks
What You'll Gain in 12 Weeks
🎯Clarity on YOUR Unique Patterns
Finally understand what actually helps you be productive versus what creates resistance, so you can stop fighting yourself.
🧠A Personalized System That Works
Walk away with a customized "Productivity Protocol" based on YOUR brain, YOUR triggers, and YOUR life. No more generic advice that doesn't fit.
💪Freedom from Shame & Pressure
Stop using guilt and anxiety to try to motivate yourself. Discover that productivity can actually feel good and sustainable.
🚀Real Momentum on Your Project
Make meaningful, visible progress on the side hustle that's been stuck in your head. Write something, launch something, or reach a major milestone.
👥A Community Who Gets It
It's not just you! Connect with other professionals with creative side projects. Share insights, celebrate wins, and learn from each other's experiences.
⚡Skills That Last Beyond Week 12
This isn't just about finishing one project. You'll have the tools to create momentum on anything you want to build in the future.
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Your "Personal Productivity Protocol"
Your "Personal Productivity Protocol"
As you learn through the program you'll build up a fuller picture of the environmental conditions and personal practices that work best for you, to overcome procrastination and be your most productive.
These will form your "Personal Productivity Protocol". A quick reference guide for you to keep to help you stay on track, or to quickly get back on track whenever you need.
These will form your "Personal Productivity Protocol". A quick reference guide for you to keep to help you stay on track, or to quickly get back on track whenever you need.
12 Weeks to Transform Your Side Project
12 Weeks to Transform Your Side Project
This isn't another accountability group where you just report what you didn't do each week.
This isn't a support group where you commiserate with fellow procrastinators about how much it sucks.
This is a comprehensive program designed to help you understand yourself, build real momentum, and create a personalized system that works for you long after the program ends. And you get to do this in an awesome community of fellow professionals also committed to transforming their all making the
This isn't a support group where you commiserate with fellow procrastinators about how much it sucks.
This is a comprehensive program designed to help you understand yourself, build real momentum, and create a personalized system that works for you long after the program ends. And you get to do this in an awesome community of fellow professionals also committed to transforming their all making the
Weekly Video Lessons & Exercises
Weekly Video Lessons & Exercises
Pre-recorded content you complete at your own pace, exploring different aspects of productivity, procrastination patterns, and creative momentum. Each week these help you build a complete picture of how you work best.
Live Weekly Group Calls
Live Weekly Group Calls
60-minute Zoom sessions where you share successes and challenges, receive individual coaching, learn from each other's insights, and set goals with your accountability partner.
Private Discord Community
Private Discord Community
Connect with fellow participants between calls, share wins, ask questions, and support each other throughout the week. You're completing your project yourself, but you're not doing it alone!
Body Doubling Sessions
Body Doubling Sessions
Optional productivity Zoom calls where you work silently on your project alongside others. Sometimes just having company makes all the difference.
Personalized Productivity Protocol
Personalized Productivity Protocol
Through your weekly work, you'll create a customized playbook with actionable steps for whenever you need a productivity boost in the future. This is yours to keep forever.
Real Progress on Your Project
Real Progress on Your Project
While learning about yourself, you'll actually be DOING the work on your side project. By week 12, you'll have tangible results AND the system to keep you going.
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Who's Leading This Journey
Who's Leading This Journey
Hi, I'm Fred.
I'm a professional coach and founder of Why Up Professional Development Inc.
I'm also a world class procrastinator!
Yet, despite my own challenges with procrastination, I've done a lot. I'm trained and certified by the International Coaching Federation, Co-Active Training Institute, and I'm a certified Quantum Endeavors Executive Coach. Most of my work is with leaders and their teams, helping them become aware of and overcome their unconscious patterns of self-sabotage, so that they can be more productive, proactive, collaborative, creative, innovative, and unlock their full potential.
Before I became a coach I spent over two decades working in animation and visual effects, contributing to over 50 Hollywood films. From creating the Whomping Willow in Harry Potter, to the facial animation puppets for the Ninja Turtles, to overseeing the creation of the Sand Worms in Dune parts 1 & 2. Over those years I worked in a variety of creative, technical, and management roles, mostly related to creating realistic looking digital creatures and characters, optimizing technology and workflow, and helping brilliant people with very different skillsets and communication styles work effectively together.
I've led departments of diverse creatives and innovators. I know what it takes to bring ambitious projects to life. I also know what it's like to struggle with procrastination, perfectionism, and distraction.
I've also raced triathlon internationally on both the British and Canadian age group teams. completed 2 full Ironman endurance races, and once spent 5 months studying yoga in India with a 90 year old guru. I have a degree in Marine Biology and Dynamical Oceanography and a masters in Computer Graphics. Most importantly I'm a proud husband and dad of the most awesome twin toddlers.
I have ADHD. Most of the time it's a superpower, because it keeps me curious and able to connect ideas and get insights that others miss. Like many superpowers though it comes with some Kryptonite. I get distracted easily and have no shortage of unproductive habits. Yet I've managed to achieve a lot throughout my career. How? By learning to work WITH my brain instead of against it.
The Kick Procrastination In The Pants program is built on everything I've learned about what actually works, both from my own experience, from in-depth research on the latest behavioural psychology, and from coaching dozens of creative and business professionals to find solutions that work for them. Now you get all of this distilled into easy to bite-sized concepts and a flexible yet impactful structure to get you fast and impactful results.
Our brains have what it takes, sometimes they just needs the right nudge.
Certifications & Background:
Certifications & Background:
• International Coaching Federation Certified Coach
• Co-Active Training Institute Certified Professional Coach
• Quantum Endeavors Certified Executive Coach
• 20+ years in Animation & VFX
• Contributed to 60+ Hollywood films & major TV shows
• Co-Active Training Institute Certified Professional Coach
• Quantum Endeavors Certified Executive Coach
• 20+ years in Animation & VFX
• Contributed to 60+ Hollywood films & major TV shows
Frequently Asked Questions
Frequently Asked Questions
What if I can't make a live call?
All live calls are at 8am - 9am Pacific time, and will be recorded and available for replay. While we encourage live participation for the coaching and community connection, you won't miss out if you need to catch the replay. You'll still have access to the Discord community for questions and support throughout the week.
All live calls are at 8am - 9am Pacific time, and will be recorded and available for replay. While we encourage live participation for the coaching and community connection, you won't miss out if you need to catch the replay. You'll still have access to the Discord community for questions and support throughout the week.
Do I need to have ADHD to benefit from this program?
Not at all! While Fred has ADHD and understands those challenges intimately, this program is designed for anyone struggling with procrastination and momentum. The framework works regardless of whether you have ADHD, anxiety, perfectionism, or just a brain that's creatively great at finding distractions.
Not at all! While Fred has ADHD and understands those challenges intimately, this program is designed for anyone struggling with procrastination and momentum. The framework works regardless of whether you have ADHD, anxiety, perfectionism, or just a brain that's creatively great at finding distractions.
What if I don't have a clear project idea yet?
The program works best if you have at least a general direction for your side project (even if details are fuzzy). Part of the early weeks will help you clarify and scope your project so it's actionable. If you're torn between multiple ideas, we'll help you choose one to focus on during the 12 weeks.
The program works best if you have at least a general direction for your side project (even if details are fuzzy). Part of the early weeks will help you clarify and scope your project so it's actionable. If you're torn between multiple ideas, we'll help you choose one to focus on during the 12 weeks.
How much time do I need to commit each week?
Expect to spend a minimum of 2 hours per week: about 1 hour for the live call, 1 hour for video lessons and exercises, and then any time you are able to devote to advancing your project. The body doubling sessions are optional bonus time. This program is designed for busy professionals, so the time commitment is realistic and sustainable.
Expect to spend a minimum of 2 hours per week: about 1 hour for the live call, 1 hour for video lessons and exercises, and then any time you are able to devote to advancing your project. The body doubling sessions are optional bonus time. This program is designed for busy professionals, so the time commitment is realistic and sustainable.
What types of side projects work for this program?
Any creative or entrepreneurial project works! Writing your book or screenplay, building courses, starting consulting businesses, developing apps, creating content channels, launching podcasts, building art portfolios, and more. As long as it's something YOU want to create, this program will help you make progress happen.
Any creative or entrepreneurial project works! Writing your book or screenplay, building courses, starting consulting businesses, developing apps, creating content channels, launching podcasts, building art portfolios, and more. As long as it's something YOU want to create, this program will help you make progress happen.
Is there a refund policy?
Yes. If after the first two weeks you feel the program isn't right for you, let me know and you'll receive a full refund, no questions asked. I don't just want you to feel confident in your investment, I want you to receive such incredible value that you want to tell all your friends about it!
Yes. If after the first two weeks you feel the program isn't right for you, let me know and you'll receive a full refund, no questions asked. I don't just want you to feel confident in your investment, I want you to receive such incredible value that you want to tell all your friends about it!
What happens after the 12 weeks?
You'll walk away with your completed Personalized Productivity Protocol. You will have access to all course materials and recordings for one year from the start of the program, to access anytime. Of course you'll have the progress you make on your project, and the tools to continue building momentum independently. And you get the habits and insights from these 12 weeks that will transform how you approach ALL creative work going forward.
You'll walk away with your completed Personalized Productivity Protocol. You will have access to all course materials and recordings for one year from the start of the program, to access anytime. Of course you'll have the progress you make on your project, and the tools to continue building momentum independently. And you get the habits and insights from these 12 weeks that will transform how you approach ALL creative work going forward.
Frequently Asked Questions
Frequently Asked Questions
Your Side Project Deserves More Than "Someday"
Your Side Project Deserves More Than "Someday"
You've been thinking about this project for weeks, months, maybe even years. Imagine how much further along you will be in just 12 weeks with the right support, accountability, and understanding of what actually works for YOUR brain.
Register your interest to be first in line for the next cohort.
Register your interest to be first in line for the next cohort.
Questions?
Email admin@kickprocrastinationinthepants.com and let's chat.
Email admin@kickprocrastinationinthepants.com and let's chat.
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